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alan marson's avatar

This product in recall is something I feel competent to comment on due to a 30 year career running a business which processed over 20000 tonnes of grain and seed products for the baking industry . At launch I raised concerns both about the inferred health claims and the fact that some of the inferred claims relate to components of the mix are whole intact seeds and the micronutrients may not be bioavailable unless finely broken down , and secondly that the material in extortionately priced - equivalent to £120 per kilo , when in fact it could be produced and packed for conconsiderabley less than £10 per kilo . Well the news today on its recall , serves only to demonstrate a big dollop of naivety within the supply chain , as these types of contaminant's are common place in these materials and only quite robust pre cleaning and sophicated contaminant management systems containing X-ray , metal detection etc . What would further concern me is that its being said that this contaminant relates to one grade of product , which I doubt very much !

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Daniel O'Shaughnessy's avatar

Your analysis strikes a vital chord, not just about corporate responsibility but also how we as consumers need to balance trust with critical thinking. It’s a timely reminder that even trusted names need scrutiny 🧐

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